In today’s connected and technology-driven world, we all know how important reliable, complimentary, high-speed Wi-Fi is to the hotel guest experience. Seamless Internet access is an expectation of any traveller and it’s critical to guest satisfaction. According to the WBA 2021 Annual Report, Wi-Fi is the number one amenity when selecting a venue – even more so than a hot shower or a comfortable bed. Yet with all the potential threats, it is essential hotels implement secure networks for themselves as well as for their guests.
There are several important considerations when it comes to delivering a flawless connectivity experience for hotel guests. Firstly, you need to ensure you can provide uninterrupted 24/7 Internet access throughout the hotel portfolio, from the moment your guests arrive to the time they leave, with a guest Wi-Fi network that is designed for seamless roaming. One way to do this is to opt for a centrally managed and customisable Wi-Fi network. This not only expands the seamless roaming capability to all the sites within the group, but also enables you to personalise the guest interface to fit your brand, whilst strengthening the familiarity, loyalty, and trust in it.
Secondly, you must ensure you provide secure guest Wi-Fi to avoid opening your network, and therefore your hotel, to considerable risks and to mitigate any potential liabilities. Secure Internet access protects the property and your hotel guests from any misuse of the network and data breaches, amongst other issues. The three main areas to cover include:
- Protecting the hotel infrastructure from cyber attacks – such as Ransomware, Denial of Service, etc.
- Protecting guests from each other – for example data theft, packet sniffing or eavesdropping
- Protecting guests from impersonators – for example rogue networks or session hijacking
What if technology could address the majority of these challenges? Passpoint® is the key Wi-Fi industry benchmark for seamless roaming while ensuring secure Internet access. With Passpoint you can show your hotel guests that their security matters to you. Passpoint provides a frictionless and stress-free way to connect to your guest Wi-Fi through the use of secure profiles instead of usernames and passwords, which automatically connects hotel guests every time they stay with you. In addition, Passpoint offers added security via an encrypted radio link that provides protection from in-air and man-in-the-middle attacks on your network and does not rely on a MAC address for authentication which solves the MAC randomisation issue the industry is faced with.
Providing not just seamless, fast, and reliable Internet access but secure guest Wi-Fi to your hotel guests is critical to your success and powers your digital guest experience.
With installations in more than 320,000 hotel rooms across 60+ countries, we have been protecting hotels for over two decades. Our team of hospitality industry experts works in partnership with you to deliver the highest standards when it comes to secured guest Wi-Fi for hotels, so you can have peace of mind and focus on delivering the best possible guest experience.
To learn more get in touch with us today.
