This time last year, interTouch signed a strategic partnership with leading telecommunications infrastructure provider in Italy, Com.tel. On the occasion of the first anniversary of our partnership, we thought it was the perfect opportunity to have Com.tel as the first guest in our brand new interTouch ‘Partner Posts’ series.

The synergies between interTouch and Com.tel have presented a unique opportunity to drive mutual growth in the hospitality sector in Italy and beyond. In this first partner post, we reflect on the activities and milestones over the past year and look forward to what’s in store for 2022 and beyond.

Headquartered in Milan with 20 offices across the country, Com.tel has been servicing the Italian hospitality sector for over 15 years. Today, its leading telecommunications infrastructure solutions are available in over 200 hotels in Italy, and as a strategic partner of interTouch, the company now offers all interTouch solutions to hotels across the country to help them further enhance their digital guest journey.

“We have seen a lot of interest from the Italian market for the interTouch guest-facing technology solutions over the past twelve months, especially with the sector in recovery mode from the global pandemic. Guests and hoteliers alike are increasingly looking for touchless technology, and solutions such as interTouch Cast are seeing a surge in demand in Italy,” said Augusta Claudia Lizzani, Head of Hospitality Vertical Market at Com.tel. “It’s solutions like seamless casting that make guests feel at home whilst travelling and hoteliers are investing in technologies that give that additional level of comfort to guests.”

“The accelerated investment in new technologies we’re witnessing is also driven by Italy’s digitalisation initiative supported by the country’s government, which is seeing a rise in demand across other verticals as well, including finance and public administration as well as the industrial and medical sectors”, she added.

interTouch shares the positive outlook for 2022 with strong demand for the company’s solutions globally as countries re-open their borders and the travel sector rebounds following the ease of Covid-19 restrictions and protocols around the world. “This year has been off to a great start for our team, and we’re excited about further accelerating our growth in Italy and the rest of Europe this year through our partnership with Com.tel,” said Michael Vargosko, Managing Director for Europe, the Middle East, Africa, India, Latin America and the Caribbean at interTouch.

“Com.tel’s expert team has an unrivalled footprint in Italy and provides outstanding customer support across the country. With our synergies and highly complementary portfolio of products and services and a comprehensive joint offering, hotels now have access to a single tech partner that can provide all the guest-facing solutions they need, which is great.”

Javier Sterling de Gobeo, interTouch Sales Director & Business Development Europe, echoes this sentiment and added: “There are so many great synergies between both businesses, and just over the past twelve months, our strategic partnership has proven to be a great springboard for accelerated growth in Italy and Europe at large. I thoroughly enjoy working with the Com.tel team and can’t wait to see what 2022 has in store for us both.”

With in-person events making a return, the past few months have been very busy for Com.tel, and the team had a strong presence at exhibitions such as TTG Travel Experience in Italy last October. “People have been longing to meet and do business in person again and we were delighted to see such great enthusiasm and interest in our solutions. The exhibition was so successful that we have already committed to participate again in the 2022 edition of the event,” said Augusta Claudia Lizzani.

With the strategic partnership off to a strong start in 2021, a positive market outlook for 2022, and strong interest in technology investments from the hospitality sector, Com.tel is set to grow its team in 2022 to further accelerate its growth and service offering to the dynamic hospitality industry.

Read about our partnership with Com.tel here